website redesign Archives ⋆ Web Ninja

all pathways website redesign

Website Redesign: All Pathways, LLC

By Portfolio Websites, Web Ninja Updates No Comments

Believe it or not, All Pathways, LLC was our very first client — ever. They have been wonderful additions to our team for over a decade. As times and technology have changed, we have had the pleasure of updating their site to keep up and keep putting their best foot forward. Introducing Cari Zoebelle and:

All Pathways, LLC




(view the website)

What did we do?…

Responsive Design

Cari’s previous website was built in HTML which didn’t adapt to display well on mobile devices. With her new responsive design the site looks great on smart phones, tablets, as well as laptops and desktops.


We found some gorgeous photos with pathways in them to create a welcoming, artistic experience for visitors. With these images as a rotating background, visitors instantly know that Cari is no ordinary bookkeeper 🙂

WordPress Website

This website redesign included putting All Pathways’ information on the WordPress platform. Not only is this good for SEO purposes, it means Cari can edit her own content if she wants.

Street Cred

There are certain elements that help lend credibility to a website. First we coached Cari to add a photo of herself. It adds the human element, and her smiling face brightens up the page.

Next, we coached her to get some testimonials from her happy clientele. She has a LOT of them. By sharing what others have to say about working with her, potential new clients will start trusting Cari’s ability and be more likely to contact her.

Tagline Work

We helped Cari with banner text and a tagline that helps potential new clients understand what she’s all about. Cari prides herself in not only her skilled bookkeeping, but also her honesty, integrity, and appreciation of diversity. Every client has their own special needs and Cari makes sure to deliver those services with quality.

Web Hosting

We have proudly served as All Pathways’ domain registrar and web host for over a decade. With our top-notch facilities, their site has been up for all the world to see.

This project was truly a pleasure, as always.

View our services to see how we can help you show off your services, sell online, and achieve your goals!

Website Redesign: Teeny Tiny Toy Store

By Portfolio Websites

This project is easily one of the funnest we’ve ever done. Teeny Tiny Toy Store is the creation of artist Mark Logan in Bisbee, AZ. Bisbee is a charming little town and the perfect place for these cute and cuddly little creatures to be born. This project also used a broad spectrum of our services so it was a wonderful adventure. Introducing:

Teeny Tiny Toy Store




View the new site

What did we do?…

Logo Design.

The logo needed to be freshened up for several reason, including the ability to translate it to many different kinds of media. Mark wanted to keep an elegant design while making it more modern and media-friendly.

Content Development.

Coming up with your own content can be tough! Mark is an artist, so he just wanted to focus on creating his work. We interviewed him and used his responses to craft meaningful content for the site. Great content tells a story and creates a relationship of trust with your visitors.

Custom Design.

We came up with a custom design for this new website, and translated it onto WordPress. The resulting site is easier to navigate and Responsive (mobile-friendly).


Mark’s primary goal was to have a website where he could highlight and sell his own stuff. Previously, he was selling on Etsy, but with his own site he has complete control over his visitors’ experience. In the near future we will be working closely with Mark to create an online world for his creations. This is only possible with his own website.


Believe it or not, Mark photographs his own products and does a pretty great job! We added our own graphics genius and fixed up a bunch of photos to get them looking sharp and professional — ready for people to fall in love with.

Other Services.

We are working with Mark on multiple other levels, including: Marketing Messages (we came up with “Cuddly Creations for your Heart and Home”), Business Coaching (especially relating to products, sales channels and creating multiple streams of income), Website Hosting, and more.

View our services to see how we can help you show off your products, sell online, and achieve your goals!

Website Redesign: Eliz Jewelry

By Portfolio Websites

This project pulled from nearly every bit of expertise we possess here at Web.Ninja. We developed this concept with the owner, Liz Obritsch, from bottom to top. We are proud of what we created as a team, and the end result was just gorgeous — just like Liz’s jewelry. Introducing:

Elíz Jewelry




Visit the new site

What did we do?…


We spent painstaking hours and hours of brand development, brainstorming and market research to settle on a name that would convey the elegance and meaning that goes into Liz’s custom jewelry. Then we matched the name to fonts that matched that elegance and quality. We even developed the tagline to express the spirit of Elíz and make her customers feel beautiful.


We built the custom website on WordPress and implemented WooCommerce so Liz could accept orders online. Her dream is to travel the world finding inspiration for new jewelry pieces, while still being able to conduct business. With an ecommerce website built on WordPress and WooCommerce, that is possible.

Piece Photography.

We are lucky to have an in-house photographer who takes gorgeous pictures of Liz’s jewelry. Presentation is a vital part of making a sale online. Since visitors can’t try on pieces, they need the best visual experience possible from the website.

Marketing Setup.

Liz needed social networks to start sharing her work with. We created Facebook, Twitter, Instagram, and Pinterest accounts for her. We also created a MailChimp email list so she can start growing her email list and marketing to her fans directly.

Other Services.

We are proud website hosts, domain registrar, and website maintenance for Liz. View our services to see how we can help you dazzle your visitors and grow your business!

carols roman shades

Website Redesign: Carol’s Roman Shades

By Portfolio Websites

This client wanted to refresh the look and feel of their website, as well as create a customer portal that would allow them to interact with their clients online. This was a fun and challenging project and we were all very happy with the end result. Introducing:

Carol’s Roman Shades




View the new website

What did we do?…

Custom Design.

We started completely from scratch with this project. The first step was to develop a look and feel that really showed off the client’s products. From there we developed the custom design into a fully-functioning WordPress website.

Visitor Pathways.

CRS has many different types of products, so we needed to lay the website out in a way that was easy to navigate on the front end. It also needed to be simple to manage in the back-end, so with some customizations and WordPress development we designed a site that gets visitors to the products they’re looking for quickly and conveniently.

Customer Portal.

CRS interacts directly with their clients and needed an online interface that would make the process more convenient both for themselves and for their customers. We developed a fully customized customer portal that allows CRS and their clients to automate vital processes. This solution not only makes everyone’s lives easier, it will grow with CRS as their needs change and adapt.

Other Services.

We provide website hosting and website maintenance as needed to keep everything running smoothly.

Contact us to see how we can help you strut your stuff and show off your products!

academy of hand analysis after ocean

Website Redesign: Academy of Hand Analysis

By Portfolio Websites

We were happy to help Kay Packard, owner of the American Academy of Hand Analysis, do a website redesign. Kay has been a wonderful client of ours for years, and we feel privileged to be part of her Web Team. Introducing:

American Academy of Hand Analysis




View the new site

What did we do?

In this case, Kay wanted to do most of the heavy lifting. She found a new WordPress theme she liked and asked for our help with some of the planning and more technical aspects. For business owners on a budget, this is a great way to go!


Kay created some wonderful products to sell on her site. We set up WooCommerce for her as well as some pilot products. From there she was able to copy our work and add more products herself.

WordPress Help.

There were several things the new theme wouldn’t do, so we added some customizations. The new theme also had some quirks to it which were not super user-friendly, so we gave Kay some WordPress help and she was off and running again!

Marketing Messages.

Marketing Messages are important for letting visitors know

  • they are in the right place,
  • you understand their problem,
  • and most importantly — you have the solution!

By helping Kay craft some powerful marketing messages, she was able to create a beautiful slideshow that welcomes new visitors and captures their interest.


Other Services.

We provide website hosting, domain registration, and business coaching services as needed to help Kay grow her business and help more people. View our Dynamic Plan and other services to see how we can help you and YOUR business kick butt!


New Web Design: The3rdAct.com

By Portfolio Websites

We were happy to help these clients redesign their website. Not only because they have been wonderful clients for years, but because they offer some really awesome services that we were happy to help bring to the world. Introducing:

The 3rd Act




Visit the new site

What did we do?

Visuals. The first thing people see when they hit a website should be powerful and send a strong message. You can see in the ‘Before’ image above, the previous third act website hit visitors with words. The new design includes a graphic that sends a powerful message of freedom in your later years — something we all hope to have.

Fresh-up. Other obvious upgrades were to the colors and additional white space (more on white space below). The lighter blue color made the site more inviting and a comfortable place for visitors to hang out. The additional white space made the site easier to read and navigate.

Responsive Design. The old and new sites were built on WordPress, but the previous theme was designed before the mobile revolution. The new theme is Responsive and mobile-friendly.

Visitor Pathways. The previous design had succumbed to what we call “cramming” — trying to fit as much information into as small a space as possible. This just makes a website cluttered and confusing. Honestly, when I see a site like that I click the Back button immediately. By implementing Visitor Pathways, we guide people to the services that matter to them most. This creates a better User Experience (“UX”) and increases the likelihood that visitors will connect with our client.

We also help The3rdAct.com with other services like website hosting, domain registration, digital marketing, business coaching and more. See how you can benefit from our range of services with our Dynamic Plan. They have been wonderful to work with over the years, and we hope to keep helping them grow and help many more people for a long time.