Believe it or not, All Pathways, LLC was our very first client — ever. They have been wonderful additions to our team for over a decade. As times and technology have changed, we have had the pleasure of updating their site to keep up and keep putting their best foot forward. Introducing Cari Zoebelle and:
All Pathways, LLC
What did we do?…
Cari’s previous website was built in HTML which didn’t adapt to display well on mobile devices. With her new responsive design the site looks great on smart phones, tablets, as well as laptops and desktops.
We found some gorgeous photos with pathways in them to create a welcoming, artistic experience for visitors. With these images as a rotating background, visitors instantly know that Cari is no ordinary bookkeeper 🙂
This website redesign included putting All Pathways’ information on the WordPress platform. Not only is this good for SEO purposes, it means Cari can edit her own content if she wants.
There are certain elements that help lend credibility to a website. First we coached Cari to add a photo of herself. It adds the human element, and her smiling face brightens up the page.
Next, we coached her to get some testimonials from her happy clientele. She has a LOT of them. By sharing what others have to say about working with her, potential new clients will start trusting Cari’s ability and be more likely to contact her.
We helped Cari with banner text and a tagline that helps potential new clients understand what she’s all about. Cari prides herself in not only her skilled bookkeeping, but also her honesty, integrity, and appreciation of diversity. Every client has their own special needs and Cari makes sure to deliver those services with quality.
We have proudly served as All Pathways’ domain registrar and web host for over a decade. With our top-notch facilities, their site has been up for all the world to see.
This project was truly a pleasure, as always.
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